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Recommended Business Books |
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I have
read these books over and over. I highly recommend
them to anyone who wants to build a new
business, fix/grow an existing business, learn more
about human nature, etc. |
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#1 has got to be: The 4-hour Work
Week by Timothy Ferriss |
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Timothy Ferriss has spent more than five years
learning the secrets of the New Rich, a fast-growing
subculture who has abandoned the “deferred-life plan”
and instead mastered the new currencies—time and
mobility—to create luxury lifestyles in the here and
now.
Whether you are an overworked employee or an entrepreneur trapped in
your own business, this book is the compass for a new and
revolutionary world. Join Tim Ferriss as he teaches you: |
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How to outsource your life to overseas virtual assistants for $5
per hour and do whatever you want
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How blue-chip escape artists travel the world without quitting
their jobs
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How to eliminate 50% of your work in 48 hours using the principles
of a forgotten Italian economist
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How to trade a long-haul career for short work bursts and frequent
"mini-retirements"
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What the crucial difference is between absolute and relative
income
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How to train your boss to value performance over presence, or kill
your job (or company) if it’s beyond repair
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What automated cash-flow “muses” are and how to create one in 2 to
4 weeks
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How to cultivate selective ignorance—and create time—with a
low-information diet
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What the management secrets of Remote Control CEOs are
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How to get free housing worldwide and airfare at 50–80% off
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How to fill the void and create a meaningful life after removing
work and the office
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Your Internet Cash Machine takes you by the
hand and leads you through the entire process of building a
successful Internet business. It walks you through the process of
selecting a niche based on your interests and desires, building a
site, and managing your business. Covering important topics like
marketing and attracting traffic and packed with handy resources,
this is the hands-on guide you need to start making money now. |
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The E-Myth Revisited
In this first new and totally revised edition of the
over two million copy bestseller, The E-Myth, Michael Gerber dispels
the myths surrounding starting your own business and shows how
commonplace assumptions can get in the way of running a business.
Next, he walks you through the steps in the life of a business --
from entrepreneurial infancy through adolescent growing pains to the
mature entrepreneurial perspective: the guiding light of all
businesses that succeed -- and shows how to apply the lessons of
franchising to any business, whether it is a franchise or not.
Finally, Gerber draws the vital, often overlooked distinction
between working on your business and working in your business. After
you have read The E-Myth Revisited, you will truly be able to grow
your business in a predictable and productive way. |
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The Tipping Point
"The best way to understand the dramatic transformation
of unknown books into bestsellers, or the rise of
teenage smoking, or the phenomena of word of mouth or
any number of the other mysterious changes that mark
everyday life," writes Malcolm Gladwell, "is to think of
them as epidemics. Ideas and products and messages and
behaviors spread just like viruses do." Although anyone
familiar with the theory of memetics will recognize this
concept, Gladwell's The Tipping Point has quite a
few interesting twists on the subject. |
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For example, Paul Revere was able to galvanize the
forces of resistance so effectively in part because he
was what Gladwell calls a "Connector": he knew just
about everybody, particularly the revolutionary leaders
in each of the towns that he rode through. But Revere
"wasn't just the man with the biggest Rolodex in
colonial Boston," he was also a "Maven" who gathered
extensive information about the British. He knew what
was going on and he knew exactly whom to tell. The
phenomenon continues to this day--think of how often
you've received information in an e-mail message that
had been forwarded at least half a dozen times before
reaching you.
Gladwell develops these and other concepts (such as
the "stickiness" of ideas or the effect of population
size on information dispersal) through simple, clear
explanations and entertainingly illustrative anecdotes,
such as comparing the pedagogical methods of Sesame
Street and Blue's Clues, or explaining why it
would be even easier to play Six Degrees of Kevin Bacon
with the actor Rod Steiger. Although some readers may
find the transitional passages between chapters hold
their hands a little too tightly, and Gladwell's closing
invocation of the possibilities of social engineering
sketchy, even chilling, The Tipping Point is one
of the most effective books on science for a general
audience in ages. It seems inevitable that "tipping
point," like "future shock" or "chaos theory," will soon
become one of those ideas that everybody knows--or at
least knows by name. |
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Social Intelligence
Daniel Goleman persuasively argues for a new social model of
intelligence drawn from the emerging field of social neuroscience.
Describing what happens to our brains when we connect with others,
Goleman demonstrates how relationships have the power to mold not
only human experience but also human biology. In lucid prose he
describes from a neurobiological perspective sexual attraction,
marriage, parenting, psychopathic behaviors and the group dynamics
of teachers and workers.
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Goleman frames his discussion in a critique
of society's creeping disconnection in the age of the iPod, constant
digital connectivity and multitasking. Vividly evoking the power of
social interaction to influence mood and brain chemistry, Goleman
discusses the "toxicity" of insult and unpleasant social experience
as he warns of the dangers of self-absorption and poor attention and
reveals the positive effects of feel-good neurochemicals that are
released in loving relationships and in care giving. Drawing on
numerous studies, Goleman illuminates new theories about attachment,
bonding, and the making and remaking of memory as he examines how
our brains are wired for altruism, compassion, concern and rapport.
The massive audience for Emotional Intelligence will revel in
Goleman's latest passionately argued case for the benefits to
society of empathetic social attunement. |
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The Ten Faces Of Innovation
Thomas Kelley, the author of the bestselling The Art of Innovation
reveals the strategies IDEO, the world-famous design firm, uses
to foster innovative thinking throughout an organization and
overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business
today. It allows individuals to step outside themselves and raise
questions and concerns that effectively kill new projects and ideas,
while claiming no personal responsibility. Nothing is more potent in
stifling innovation.
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Drawing on nearly 20 years of experience managing IDEO, Kelley
identifies ten roles people can play in an organization to foster
innovation and new ideas while offering an effective counter to
naysayers. Among these approaches are the Anthropologist—the
person who goes into the field to see how customers use and respond
to products, to come up with new innovations; the
Cross-pollinator who mixes and matches ideas, people, and
technology to create new ideas that can drive growth; and the
Hurdler, who instantly looks for ways to overcome the limits and
challenges to any situation.
Filled with engaging stories of how companies like Kraft, Procter
and Gamble, Cargill and Samsung have incorporated IDEO's thinking to
transform the customer experience, THE TEN FACES OF INNOVATION is an
extraordinary guide to nurturing and sustaining a culture of
continuous innovation and renewal. |
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